It has always amazed me that brand story tellers try to promote activities without a solid plan to make the most out of every opportunity. Spend the money wisely. Capitalize on the dynamics generated from any customer contact.

“Goal + Strategy + Execution” is paramount to success.

• If you have a fuzzy Goal you will most often miss it.
• If you try to achieve too many Goals in one shot you will not achieve the most from any.
• If your Strategic plan is not aligned to achieve the goal, you cannot.
• If your deliverables and execution do not efficiently tie in to the Goal and the Strategy, you will not achieve maximum return on your investment.

Take a little time upfront to examine your plans and insure you don’t spend critical marketing dollars unwisely.